Why are there more than 122,000 public relations specialists in America? Because bad news travels fast and lingers longer, while good news is rarely heard above the din of bad news. Politicians and corporate presidents understand that it's critical for their image-building to shout good news year-round. In the same way, good public relations is your key to helping people inside and outside your church understand your ministry's vision and strengths. What you do internally to create a positive image for your children's ministry can make or break your children's ministry, in good and especially bad times. Like it or not, you have a public that demands you feed it good news. Your public, of course, starts with children, parents, and teachers, then extends to your church staff, congregation, and community.
The following are 32 practical internal public relations strategies that are as simple as they are effective.
1. Publish your good news. Sometimes people don't know what to think about your ministry because you don't tell them. There's nothing like the printed word to establish an impression of your progress. Don't forget that newsletters can be emailed as well as mailed. And they can be handed out after class or put in your bulletin, too.
2. Deliver more than you promise. It helps to publicize events, but make sure your results speak louder than your hype.
3. Celebrate every success. Did you tell anyone and everyone about the stories that brought tears to your eyes at the mother-daughter retreat? Go ahead and make them tear up, too!