Friendly customer assistance
Someone has really thought through Apple customer assistance. Despite the throng of people, the service felt personal and I received friendly assistance via a well-organised support system.
Make a good impression
When a new family walks through the doors of your church or children's ministry area you have about 8 minutes to create a good impression. The entrance to the Apple store is clearly marked and their window displays are simple but eye-catching. In fact, I've often adapted their ideas for our children's ministry areas. How attractive are your entry areas? Families like to see areas that kid-friendly, bright and appealing. Like the Apple store signage, your children's ministry areas should also be clearly marked. I know this is difficult if your funds are limited, but it's amazing what can be achieved with a bit of creativity.
A simple welcome sign
Check out our faux blackboard Welcome sign. It's simply printed on A3 paper and laminated. Add a basic stand of dowel plus a base and you have an instant, attractive sign for your children's ministry area. Make a few of these and place them in strategic points to direct your visitors to the appropriate areas. Add a couple of arrows if needed. (You'll find a FREE pdf for this sign below that you can download and print.)
Although I knew the location of the Apple store, it was really helpful to have someone on hand to direct me to the area I needed in-store. Likewise, a team of helpful greeters at your church or ministry entryway ready to direct your visitors to the various ministry areas, sign-in locations and the restrooms can be really helpful. A friendly smile and welcome coupled with personal assistance can be a wonderful first impression for visiting families to your children's ministry.