A pinterest pinboard tells a story in images and videos of who you are, where you come from and what you do. This information may be clear to your church family but, in reaching out to your community, it gives a glimpse into your children's ministry world and allows them to get to know you and what's important to you- where your focus lies. In other words, it helps you connect with families.
So, how should you set up and develop your Pinterest?
Think about creating a dedicated board for each of your age-groups or programs. Pin some of those age-group's craft or science activities on those boards. Pin your mission focus. Pin your ministry/group logo. Pin images (and videos) of performances or drama presentations. Often, you'll be provided with stock images with your children's programs that may be useful to include. Remember, do not pin images of individual kids or name them and certainly not without parental permission.
Pin pictures of your program resources, your rooms ( hopefully, visually exciting), your large group activities. If you know someone who's good with photography, see if they'll come along and take these pictures for you.
Create a board for resource recommendations, parenting resources, family movies, and hopefully, helpful parenting articles you've written for your ministry blog.
Take every opportunity to direct your readers back to your ministry webpage, your children's ministry website or your ministry Facebook page. Put links in the description field for your pins or pinboards and in your Pinterest profile. Use every opportunity to connect with families both within your church and the community beyond.